Here you will find an overview of all industry-relevant dates and upcoming internal and external events.
Schedule: 15:45 Arrival of members | 16:00 End of the year, roundtable, info from the association and open discussions | 17:30 Bowling and finger food | 19:30 End of the official event | Address: Bowling WEST - Ifangstrasse 8 - 8952 Schlieren
closed PromoSwiss course, only takes place with enough registrations - Content is more than just writing texts. Content is one of the most important strategic marketing directions for companies. With content, you want to reach the (potential) customer at the right time, at the right place with the right content. Today, content is an important differentiator, an added value for users and helps with concrete problems. Inspiration and emotions are in the foreground. Customer interaction instead of classic advertising.
closed PromoSwiss course, only takes place with enough registrations - The megatrend digital transformation is on everyone's lips - although it has been taking place since the 1990s. However, the digital transformation not only occupies the large and global companies, but also influences in particular SMEs the longer the more. And the digital transformation is not only taking place in the digitization of processes or workflows (as has been the case in recent years), but is expanding in particular to include business models, innovations and customer relationships. In particular, this requires a rethinking of individuals, teams and entire companies.
Recommendations public course - marketing is on everyone's lips. Do you want to acquire the most important marketing tools within a day? Then this is the right seminar for you. We give you a profound overview of the most important marketing terms and introduce you to the most important instruments for the first marketing steps. We will then take the first actions together using various practical examples. In addition, you will receive concrete tips and ideas, which you can then use immediately in everyday life.
Recommendations public course - Building and maintaining customer relationships over the long term are becoming increasingly important, especially in the age of digitalization. Successful business models, especially in the digital world, are based on the ability to accompany customers on their journey and create outstanding innovations with them. In the module, you will understand the importance of customer orientation in the age of digital transformation and its embedding in related disciplines such as usability and branding. The necessary processes, methods, and skills (hard and soft skills) are taught in order to understand customer needs, evaluate them according to their business relevance, and transform them into new (digital) offerings.